Event ROI & Field Feedback: Demonstrating Quality over Quantity

Too many government events get measured by badges scanned and booths staffed - not pipeline, influence, or buyer momentum.

In this B2G Briefing Circle session, we’re breaking down how to actually measure event ROI in the public sector, using real-world field feedback, sales alignment signals, and practical reporting frameworks that leadership cares about.

You’ll walk away with:

• A clear framework for connecting events to pipeline, partner value, and long-term influence

• Field-tested questions to pull meaningful feedback from Sales, BD, and partners

• A practical approach to post-event reporting that goes beyond “leads”