Partner Marketing: Maximizing GTM
Thu, Feb 12
|Zoom
Partner marketing only works when both sides are aligned — and most of the time, they’re not. In this B2G Briefing Circle session, you’ll hear directly from both sides of the channel: a VAR and an OEM Marketing leaders, walking through case studies from strategy to execution.
Time & Location
Feb 12, 2026, 9:30 AM – 10:30 AM EST
Zoom
About the event
Partner marketing only works when both sides are aligned — and most of the time, they’re not.
In this B2G Briefing Circle session, you’ll hear directly from both sides of the channel: a VAR and an OEM Marketing leaders, walking through a real joint case study from strategy through execution.
This is not a sales pitch. It’s a candid look at:
How the VAR and OEM aligned on goals, roles, and expectations
What actually worked (and what didn’t) in the field
Where partner marketing breaks down — and how they fixed it