Procurement Environment Shifts: What It Means for Small Business Marketing — and the Primes Who Partner with Them

The procurement landscape is changing, and it's reshaping the relationship between small businesses and the primes who depend on them.

In this session, we'll take a quick look at how the shifting environment is impacting small-business positioning and go-to-market strategy — and why primes should be paying attention. Then we'll open it up: How are you adjusting your messaging and partner strategy? How are small businesses making themselves more visible and valuable to primes right now?

Come ready to share.