Proving Marketing's Value
Thu, Dec 18
|Zoom
Tired of being asked to “show ROI” without the right tools or the right audience willing to listen? We’ve got you. Join our “Proving Marketing’s Value” peer-share session where B2G marketers drop the filters, share what’s actually working, and walk away ready to demonstrate impact.
Time & Location
Dec 18, 2025, 9:30 AM – 10:30 AM
Zoom
Guests
About the event
Tired of being asked to “show ROI” without the right tools or the right audience willing to listen? We’ve got you.
Join our “Proving Marketing’s Value” peer-share session where B2G marketers drop the filters, share what’s actually working, and walk away ready to demonstrate impact in a language leadership understands. We’ll cover how to message ROI to executives, tie marketing to revenue growth, and earn your seat at the strategic table, not just defend your budget.
You’ll leave with:
A practical ROI metrics template you can plug into your reporting today
A Crawl-Walk-Run toolset to build (or mature) your measurement approach
Real examples of how peers are framing marketing influence on pipeline, deals won, and agency traction